Hotels, tour operators, and travel brands in MENA pay a fortune in OTA commissions on customers who could have booked directly. We build the acquisition, content, and remarketing systems that shift that balance.
30-minute, no-pressure consultation — typically a reply within 24 hours.
The MENA travel market is recovering strongly — but if OTAs and booking platforms are capturing most of the growth, your profit is not recovering at the same rate.
You are filling rooms and selling tours, but a significant share of every transaction goes to the platform that took the booking. A customer who books directly on your website is worth 15–25% more — and you already have their contact details for future marketing.
Significant investment in design, but when someone searches "luxury hotel Abu Dhabi" or "desert safari Dubai," you are not on the first page. And when you do get traffic, the conversion rate suggests the booking experience is not as smooth as the OTA alternative.
Your returning guest rate is lower than it should be, and referral bookings from happy guests are almost invisible. The post-stay relationship ends at checkout — and the next time they visit the city, they book through Booking.com again.
Acquisition, content, and retention designed to build a direct relationship with every guest and traveller.
Ranking for the searches travellers make before they choose where to stay or what to book — "best boutique hotel Riyadh," "family activities Dubai," "Oman tour packages." Long-tail content that captures intent before the OTA comparison.
Paid campaigns designed to intercept travellers in the planning phase and direct them to book on your website — with creative and landing pages that match the quality of your experience.
Editorial content, social media, and email campaigns built around the experience you offer — not generic travel writing, but content that makes the specific guest you want feel that your property or service was made for them.
GCC domestic travellers are the highest-value segment in the region and they research primarily in Arabic. We produce native Arabic content and campaigns that reach them authentically — not translated English material.
Automated post-stay sequences, loyalty programs, and referral mechanics that turn one-time guests into repeat visitors and active advocates — so your best marketing channel is your existing guest base.
Clear visibility on the cost of acquisition by channel — including the OTA commission — so you can see the true ROI of direct booking investment and make the case for shifting budget.
A phased approach that builds direct booking capability without disrupting current revenue.
We review your current booking mix, website performance, content, and search visibility to understand where the OTA dependency is highest and where the opportunity for direct bookings is greatest.
Website conversion improvements, SEO for your key searches, and the core content and email infrastructure for direct booking communication.
Paid acquisition and retargeting campaigns targeting travellers who are in planning mode — with content that builds intent and a booking experience that closes it.
Post-stay automation, loyalty mechanics, and referral programs that compound the value of each guest relationship over time.
Shifting even 15–20% of bookings from OTA to direct has a dramatic impact on profit.
Everything you need to know before we talk.
Book a free audit call. We will review your booking mix and show you the fastest path to growing your direct booking share.