Cutting acquisition cost while doubling qualified demos
Challenge: A growing SaaS platform was scaling paid spend but watching cost per qualified demo climb to unsustainable levels.
What we did: We rebuilt the funnel around buyer intent — combining technical SEO, conversion-focused landing pages, and a tightened demo flow.
- Cost per qualified demo
- −38%Cost per qualified demo
- Demo requests / month
- 2.1xDemo requests / month
- To payback
- 90 daysTo payback