Free Resource
The 27-point SEO checklist
Work through this checklist to find the gaps holding your search rankings back — no email required.
Technical foundation
- Your site is served over HTTPS with a valid SSL certificate.
- Pages load fast — aim for good Core Web Vitals on mobile and desktop.
- The site is fully responsive and mobile-friendly.
- An XML sitemap is submitted to Google Search Console.
- Your robots.txt is not accidentally blocking important pages.
- There are no broken links or orphaned pages.
On-page SEO
- Every page targets one clear primary keyword and intent.
- Title tags are unique, descriptive, and under ~60 characters.
- Meta descriptions are compelling and under ~155 characters.
- A single, keyword-relevant H1 sits on each page.
- Headings (H2–H3) structure content logically.
- Images have descriptive alt text and compressed file sizes.
- URLs are short, readable, and keyword-relevant.
Content
- Content is built around real questions your buyers search for.
- Each key topic has comprehensive, genuinely useful content.
- Internal links connect related pages and guide visitors deeper.
- Content is refreshed regularly to stay accurate and competitive.
- Each page has a clear call to action.
Authority & local
- You are earning quality backlinks from relevant sites.
- Your Google Business Profile is complete and verified (for local).
- Name, address, and phone are consistent across the web.
- You are gathering and responding to customer reviews.
- Structured data (schema) marks up key pages.
Measurement
- Google Analytics and Search Console are installed and working.
- Conversions and key actions are tracked accurately.
- You review rankings, traffic, and conversions monthly.
- You track which pages and queries drive real leads.
Want us to handle the hard parts?
If working through this revealed more gaps than you have time to fix, our SEO team can take it from here.