Our current agency says our campaigns are performing well. Why should we change?

Ask them for the cost per qualified lead by campaign for the last 90 days. Not cost per click, not ROAS (which platforms calculate in their own interest), but the number of leads that your sales team would consider qualified, and what you paid to generate each one. If they cannot answer that question with your data, the reporting is optimised for their retention, not your results.

Which platforms do you work with?

Google Ads (Search, Shopping, Display, YouTube, Performance Max), Meta (Facebook and Instagram), LinkedIn, Snapchat (for MENA markets where it is a significant channel), TikTok, and programmatic display through demand-side platforms. We recommend channels based on your buyer profile — we do not recommend platforms we cannot justify with your specific data.

How much budget do you need to work with?

We work with advertising budgets from $5,000/month upwards. Below that level, most individual platforms cannot generate enough data for meaningful optimisation cycles. For budgets under $5k/month, we typically recommend starting with one channel — usually Google Search — and adding channels as ROI is established rather than spreading too thin.

We will own our ad accounts throughout, correct?

Always. Ad accounts are created or transferred to your ownership before work begins. We operate as managers with delegated access, not as account owners. If you leave, you take the accounts, the historical data, and all the audiences. No agency should own the accounts your business has paid to build.

How is this different from the Paid Ads service?

The Paid Ads service focuses specifically on Google and Meta for businesses earlier in their paid acquisition journey — building the foundation of a two-channel acquisition model. Digital Advertising is the more comprehensive service for businesses running multi-channel programmes, managing larger budgets across more platforms, and needing programmatic display, video advertising, or cross-channel attribution modelling.

Digital Advertising

You are not losing to companies with bigger budgets. You are losing to companies with better channel allocation.

The MENA market is not short of advertising spend — it is short of advertisers who know which channels are actually producing ROI. Spreading a $200k annual ad budget thinly across six platforms generates mediocre results on all of them. Concentrating on the two or three channels where your buyers actually convert — with creative and targeting calibrated to each — is a fundamentally different strategy.

Channel strategy based on your actual buyer — not the platform with the most impressions
Creative and copy built for conversion, not for brand awareness metrics
Attribution that connects ad spend to revenue, not just clicks

Book a free strategy call Get a free growth audit

30-minute, no-pressure consultation — typically a reply within 24 hours.

The agency is reporting impressive numbers. Your pipeline is not reflecting them.

Every digital advertising platform optimises for the metrics it can control. None of them optimise for your revenue — unless you build the attribution and accountability framework to require it.

Your advertising report is full of impressions, reach, and engagement rate — but nobody is converting

Awareness metrics are easy to produce and difficult to attribute to pipeline. An agency that reports reach and frequency instead of cost per qualified lead has found a way to look successful without being accountable for commercial outcomes. The question to ask every ad agency is: "what was our cost per qualified lead last month?" If they cannot answer it, the reporting is wrong.

You are active on five platforms and performing poorly on all of them

LinkedIn campaigns with $1k/month. Meta retargeting nobody set up properly. Google Display running to the wrong audiences. YouTube pre-rolls with no completion. TikTok because someone suggested it. None of these have enough budget to compete effectively on their own platform. Consolidating to two channels that are right for your buyers — with enough budget to test and optimise — will outperform the five-platform spread.

Your creative is from three months ago and has been running without any testing

Ad creative fatigues. Audiences who have seen the same ad six times stop responding. Without a structured creative testing programme — new variations every 2–3 weeks, systematic A/B testing of hooks and offers — your ROAS will decline every month even if the targeting is correct. Most advertisers run creative until performance collapses, then scramble to replace it.

Advertising built around where your buyers actually convert

Channel selection, creative strategy, and attribution built around the commercial outcome — not the platform's definition of success.

Channel strategy and budget allocation

A data-driven recommendation for which channels deserve your budget — based on where your specific buyers are, at what stage of the purchase decision, and what the competitive landscape looks like on each platform. Not "you should be on LinkedIn because you're B2B" but a specific allocation justified by your conversion data.

Google Ads — search, shopping, and Performance Max

Search campaigns capturing high-intent buyers actively researching your category. Shopping campaigns for e-commerce products with feed optimisation. Performance Max managed with the audience signals and conversion data it needs to learn efficiently — not left to Google's defaults.

Meta and LinkedIn — paid social for B2C and B2B

Meta for consumer and SME targeting with strong creative and lookalike audiences. LinkedIn for enterprise B2B — job function targeting, company size filtering, and account-matched lists. Both platforms require different creative approaches, different bidding strategies, and different attribution windows. We manage them as the distinct channels they are.

Creative strategy and systematic testing

A creative testing framework that produces new ad variations every 2–3 weeks, tests hook angles and offer framing systematically, and retires underperforming creative before it damages account quality scores. Creative is not decoration — it is the primary lever for improving ROAS on any platform.

Retargeting and audience segmentation

Segmented retargeting audiences based on site behaviour, content engagement, and CRM lists — with creative sequences designed for audiences at different stages of consideration. Not a single retargeting campaign running to everyone who ever visited your site.

Revenue attribution and ad account reporting

Attribution models that connect ad spend to pipeline and revenue — not just platform-reported conversions. Weekly reporting on cost per qualified lead by channel and campaign, with transparent account-level data you own regardless of who manages it.

From scattered campaigns to a focused, accountable advertising programme

A structured 90-day path from current state audit to a running advertising system with clear ROI visibility.

1
Audit
A full review of your current ad accounts: campaign structure, targeting configuration, creative inventory, bid strategies, conversion tracking accuracy, and attribution setup. We identify the specific issues — usually a combination of incorrect attribution, creative fatigue, and audience overlap — before recommending any changes.
2
Strategy
Channel prioritisation and budget allocation recommendation, audience mapping, creative brief development, and conversion tracking setup. We align on the KPIs that will define success — cost per qualified lead, not cost per click — before spending a dollar.
3
Launch
Rebuilt campaigns, new creative assets, and properly configured tracking. First 3 weeks are a learning phase — we monitor signals daily and make structure adjustments as data comes in. We do not make bid changes before statistical significance.
4
Optimise
Monthly creative refresh, audience refinement, budget reallocation based on performance data, and ongoing reporting. Weekly review cadence with full account access provided — you can verify every number in the platform yourself.

Paid advertising that justifies itself in revenue, not in reach

The benchmark is simple: cost per qualified lead declining, pipeline influenced by paid increasing.

CPA reduction after 90-day account rebuild and creative refresh: 20–40%CPA reduction after 90-day account rebuild and creative refresh
Channels running well vs. 5–6 running poorly — better ROI from fewer: 2–3Channels running well vs. 5–6 running poorly — better ROI from fewer
Transparent reporting with account access you own: WeeklyTransparent reporting with account access you own
Attribution to actual pipeline — not platform-reported conversions: RevenueAttribution to actual pipeline — not platform-reported conversions

Frequently asked questions

Everything you need to know before we talk.

Find out what your current campaigns are actually producing in qualified leads and revenue

Book a free ad account audit. We will review your current campaigns and show you exactly where budget is being wasted and where the real performance gaps are.

Audit my ad accounts See client results